Audience feedback

I asked 15 people that matched my target audience which website Design they preferred.

Design A:

Design B:

   

When I asked them which design and layout they preferred, 4 said they preferred Design A and 11 said they preferred Design B. I therefore decided that I would use Design B for the layout of the website as my target audience clearly prefer this format for the website.

Then asked the 11 people that picked Design B why they preferred this format and disliked Design A. Most of them said that Design be was more interesting and liked how the 'music video was the key feature' of the website. They also said that Design A was a bit simplistic and 'boring'. I agree with these reasons but also feel that design B is easier to navigate than Design A, and there are more elements of Design B that I can edit to make it personal to my artist than in Design A.