Music Video Draft

Digipack Draft

Website Draft

http://hazelsadler96.wix.com/daughter-the-artist

Audience Feed Back on Digipack and Music Video

I showed 10 people that fit into my target audience the draft of the digipack and asked them what they thought of it. These are the likes and dislikes they came up with as a group.

Likes:
-Consistant colours
-Bright colours, like the orange in the fire
-Helpful lyric pages
-Signed picture
-4 page booklet

Dislikes:
-Repeated images
-No information about the artist
-No information about record labels
-No price or barcode

I also asked them to watch the music video, and asked them if they felt the digipack was linked enough to the music video as well as general feedback on the music video.
The group decided that there was a strong link between the images on the digipack and the footage in the music video. They then went on to say that they liked the music video, especially the dance scenes around the fire, but that some shots were not as good quality. However a majority of them didn't notice the continuity mistakes that I could see, which helped me realise that they were not obvious. They also said they'd like to see the name of the artist and song at the beginning for a bit longer, so i'm going to extend that clip.

Digipack process

Here is the first two inside pages to the 4 page booklet, which sits inside the cd case.

The first to pages are lyrics pages of songs from the album. I have put the lyrics to the song I used for the music video on the right, as the audiences eye will automatically fall on the right hand page of the film. The purpose of the lyric pages, is to get the audience involved in the digipack, and make them want to watch the music video.

Digipack process

Here is the final two pages of the 4 page booklet, which is one large photo of the two actors in my music video, as well as a 'thankyou' note to the fans and record companys! In this section, I have also made a reference to the music video, to fully link it in with the music video.

I have made it on the side to allow them to use it as a poster, with the artists signatures to encourage the audience to buy it!

4 page booklet- Digipack

Here is the front and back of the 4 page booklet, I have used the same image on the front page as I have  on the slot section of the digipack case so there the digipack will look the same, with or without the 4 page booklet inside of it. I have used just plain images for the front and back, with filters and colour adjustments, so the audience can have images of the artist to look at.

I used different filters and images for the front and back to enable to audience to easily identify which is the front and pack. I used the filter on the back page image to represent the singers connection with the earth and to highlight the difference between the singer and the dancer, as the singer blends in with the natural surrounding, and the dancers blends in with the night.

4 Page booklet- Digipack

Here is the lyric page of the 4 page booklet. I have put the lyrics for the song 'Human' in it as that is the song I did my music video for. I got the lyrics to go around the two girls as they are the main feature of the music video. I used white words on a black background to highlight the main concept of the music video; the light and dark in everyone.

Digipack process

So far I have edited the images for the digipack and layered the album name, artist name and list of songs over the top of the images. I tried my hardest to find a font that matches the font I used for the beginning of the music video.

This is the first draft of the digipack. I still need to add the other detail, like the barcode, record label etc.  I am happy with how it looks at the moment, but it is only a first draft and there is much more to be done! I have also started working on the 4 page booklet that will sit in the pocket on the inside left panel. When I have completed the 4 page booklet, I will ask my target audience to give their opinions on the digipack.

Audience feedback

I asked 15 people that matched my target audience which website Design they preferred.

Design A:

Design B:

   

When I asked them which design and layout they preferred, 4 said they preferred Design A and 11 said they preferred Design B. I therefore decided that I would use Design B for the layout of the website as my target audience clearly prefer this format for the website.

Then asked the 11 people that picked Design B why they preferred this format and disliked Design A. Most of them said that Design be was more interesting and liked how the 'music video was the key feature' of the website. They also said that Design A was a bit simplistic and 'boring'. I agree with these reasons but also feel that design B is easier to navigate than Design A, and there are more elements of Design B that I can edit to make it personal to my artist than in Design A.

Website design

Here is the home page of the website for my artist:

This is just one possible layout for the website. I like this one because it has the same simplistic design as Daughters actual website, but has more content and an easier layout to navigate around. The important information, like the artists name, music video and place to buy the album are all clear and in a large font to draw the readers attention to them.

This is the another possible layout for the website. Again the artists name is in a large font, and the readers eye is automatically drawn to the large image of the artist, which is taken from the music video and digipack- linking all the products together. This website design is more similar to Daughters actual website, however it is slightly more easy to navigate around and there is more of a direct link to the other products.

Ancillary Text

I've started working on my digipack, using Photoshop. I've started editing the individual photo's for the front and back, and will soon start on the inside and 4 page booklet that will sit inside. Once I have a draft of the digipack I will ask my target audience to say what they like and don't like about it. The process is going well at the moment and I should have a first draft finished by the 15th December so I can get some audience feedback.

Music Video- Audience feedback

Now that I have done the first draft of my music video, I am going to get my target audience to watch it and say what they like and don't like about it! This way I can change and adapt the music video to suit my target audience and improve it so they will like it. Results will be posted shortly :)