Types of Music Videos

There are three main types of music videos: Narrative, Performance and Concept.

1. Narrative Based Video:

• A video consisting mainly of a story line relating to the lyrics and the genre of the song. This can be a good technique to use for engaging the audience.

     2.  Performance Based Videos:

• A music video that features the band or artist performing either to the camera or an audience. This is a technique often used in rock music videos, with the band often performing as if they were in a concert.

     3. Concept Based Videos:

• Thematic- The music video has a theme to it, for example OK Go's 'Here it goes again':           http://www.youtube.com/watch?v=dTAAsCNK7RA
• Symbolic-A music video that contains symbols that build up meaning. The meaning of symbolic music videos are often unknown to the audience as it is usually personal to the artist.

Music videos will always be one of these or a combination of them.