Music Video Draft

Digipack Draft

Website Draft

http://hazelsadler96.wix.com/daughter-the-artist

Audience Feed Back on Digipack and Music Video

I showed 10 people that fit into my target audience the draft of the digipack and asked them what they thought of it. These are the likes and dislikes they came up with as a group.

Likes:
-Consistant colours
-Bright colours, like the orange in the fire
-Helpful lyric pages
-Signed picture
-4 page booklet

Dislikes:
-Repeated images
-No information about the artist
-No information about record labels
-No price or barcode

I also asked them to watch the music video, and asked them if they felt the digipack was linked enough to the music video as well as general feedback on the music video.
The group decided that there was a strong link between the images on the digipack and the footage in the music video. They then went on to say that they liked the music video, especially the dance scenes around the fire, but that some shots were not as good quality. However a majority of them didn't notice the continuity mistakes that I could see, which helped me realise that they were not obvious. They also said they'd like to see the name of the artist and song at the beginning for a bit longer, so i'm going to extend that clip.

Digipack process

Here is the first two inside pages to the 4 page booklet, which sits inside the cd case.

The first to pages are lyrics pages of songs from the album. I have put the lyrics to the song I used for the music video on the right, as the audiences eye will automatically fall on the right hand page of the film. The purpose of the lyric pages, is to get the audience involved in the digipack, and make them want to watch the music video.

Digipack process

Here is the final two pages of the 4 page booklet, which is one large photo of the two actors in my music video, as well as a 'thankyou' note to the fans and record companys! In this section, I have also made a reference to the music video, to fully link it in with the music video.

I have made it on the side to allow them to use it as a poster, with the artists signatures to encourage the audience to buy it!

4 page booklet- Digipack

Here is the front and back of the 4 page booklet, I have used the same image on the front page as I have  on the slot section of the digipack case so there the digipack will look the same, with or without the 4 page booklet inside of it. I have used just plain images for the front and back, with filters and colour adjustments, so the audience can have images of the artist to look at.

I used different filters and images for the front and back to enable to audience to easily identify which is the front and pack. I used the filter on the back page image to represent the singers connection with the earth and to highlight the difference between the singer and the dancer, as the singer blends in with the natural surrounding, and the dancers blends in with the night.