Audience Feed Back on Digipack and Music Video

I showed 10 people that fit into my target audience the draft of the digipack and asked them what they thought of it. These are the likes and dislikes they came up with as a group.

Likes:
-Consistant colours
-Bright colours, like the orange in the fire
-Helpful lyric pages
-Signed picture
-4 page booklet

Dislikes:
-Repeated images
-No information about the artist
-No information about record labels
-No price or barcode

I also asked them to watch the music video, and asked them if they felt the digipack was linked enough to the music video as well as general feedback on the music video.
The group decided that there was a strong link between the images on the digipack and the footage in the music video. They then went on to say that they liked the music video, especially the dance scenes around the fire, but that some shots were not as good quality. However a majority of them didn't notice the continuity mistakes that I could see, which helped me realise that they were not obvious. They also said they'd like to see the name of the artist and song at the beginning for a bit longer, so i'm going to extend that clip.

Audience feedback

I asked 15 people that matched my target audience which website Design they preferred.

Design A:

Design B:

   

When I asked them which design and layout they preferred, 4 said they preferred Design A and 11 said they preferred Design B. I therefore decided that I would use Design B for the layout of the website as my target audience clearly prefer this format for the website.

Then asked the 11 people that picked Design B why they preferred this format and disliked Design A. Most of them said that Design be was more interesting and liked how the 'music video was the key feature' of the website. They also said that Design A was a bit simplistic and 'boring'. I agree with these reasons but also feel that design B is easier to navigate than Design A, and there are more elements of Design B that I can edit to make it personal to my artist than in Design A.